Uber and Google maps to adopt the greener route

Story in Brief = 

Uber, the ride-hailing app, has announced future plans to allow its customers to choose to ride in electric vehicles (EVs). Within the same week, Google maps also revealed its plan to launch a new environmental feature, ‘directing drivers to routes it calculates to be the most eco-friendly based on a list of factors’ (BBC).

Key Takeaways =

Whilst Uber is expected to benefit from a rise in customers as pandemic restrictions ease, the tech company is providing such customers more choice over the vehicles that they can use. Not only will the costs charged for an EV journey match the cost of a standard vehicle journey, but Uber drivers will enjoy paying a reduced service fee. Similarly, google maps is also adopting a greener approach, ‘highlighting journeys that generate the lowest carbon footprint’ (BBC). Users will have to opt out if they don’t want to utilise the eco-friendly option. Despite the feature launching initially in America, the platform intends on “global expansion” of the feature, in order to reduce climate change. 

Interview Essentials =

It’s important to consider the trend that these stories demonstrate. A great number of companies are evidently pursuing ‘greener’ trends, placing environmental, social and governance (ESG) concerns at the forefront of their plans. However, despite the optimism, ‘only 1,600 Uber drivers in London have EVs, out of a fleet about 45,000’ (FT). It will be interesting to evaluate how many customers choose to ride in an EV and how this will impact upon EVs becoming the mainstream.  

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